Established in 1999, IPBartenders hit the industry as a brand new concept in drinks training and consultancy, created for bartenders, by bartenders.
The company is now the largest and most successful provider of bartender training in the UK – its full time team, Ben Reed, Nick Wykes and Paul McFadyen, have over 40 years of bar industry experience between them, and we use a large and select network of top-class bartenders to deliver our training and events.
Individually, Ben, Nick and Paul are some of the most highly respected figures in the industry. Together, they are focused on raising standards in drinks preparation, promoting the industry as a professional career, and developing confident and effective bartending talent.
IPBartenders is a completely independent company, and has worked with all the major drinks brands and retailers, providing training and setting standards across the world for quality of serve (brands include Coca-Cola, Diageo, Bacardi Brown Forman and Pernod Ricard).
The Full-Time IPBartenders Team
Ben Reed Biog
Ben Reed is one of the industry's best-known mixologists thanks to his high profile as the BBC’s “Shaker Maker” and his colourful career mixing cocktails for the capital’s trendsetters and style leaders.
Ben began his bar career working with Sir Terence Conran to become head bartender for the prestigious downstairs bar at Mezzo. His career really broke during an enormously successful three-year stint as bar manager of London’s premier private members club, the Met bar (where he won cocktail bartender of the year in 1997)
Ben also wrote a column “Barfly” for the Saturday Times magazine for two years and to co-write his first book ”Hollywood Cocktails” – featured in the Times and the Telegraph newspapers top ten purchases for Christmas 99. His own book “Cool Cocktails” published in 2000 – sold out in both the UK and the US in just four months and has currently sold 500,000 copies worldwide. Three more books, “The Cocktail Hour, The Martini, and The Margarita and other Tequila cocktails” were released in 2002. In 2003 he wrote “The Art of the Cocktail” to great acclaim. 2005 saw the release of three more books; “Sunshine Cocktails, Party cocktails and Hangover Cures ” and his latest book "The Bartender's Guide" has just been released by RPS.
Apart from the 13 episode series that Ben presented (“Shaker Maker for the BBC”), Ben has a regular on the Carlton Food Network and has made appearances on; This Morning, GMTV, The Gloria Hunniford Show, UK Style, UK Food and Granada Breeze.
These days Ben is the brand ambassador for Wray and Nephew/Appleton rums, the spokesperson for Funkin' Fruit Purees and a regular trainer for IPB's other bar and brand clients.
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Nick Wykes, Events and Training Manager, IPBartenders
Nick brings 15 years of bartending experience and polished professionalism to the IPBartenders team.
Nick started his career in Oxford, running some of the highest profile cocktail bars including Browns, Mertons Bar, Savannah and Raouls. In 1999 he took his skills to Guernsey where he launched successful bar and brasserie Dix-Neuf and then L’Auberge before consulting on the opening of The Lemon Wedge.
On his return to London in 2003 Nick worked as head trainer for the Maxwells group over-hauling their internal programmes and dramatically improving the quality of service and sales throughout the company. Since leaving them in 2004, Nick has been constantly in demand as a self-employed event manager and consultant, working part-time for IPBartenders before joining full-time in 2006.
Summary CV and Relevant Experience
Oxford – Raouls, Savannah, Mertons, Browns - 1992
Guernsey – Dix Neuf, L’Auberge, The Lemon Wedge - 1999
Maxwells Group Head Bartender Trainer - 2003
Self employed consultant – Event Manager for Fifteen Group, Pirates of the Caribbean and multiple movie premieres – 2004
Consultancy on opening of Censo, Bournemouth for IPBartenders - 2004
Joined IPBartenders full time – 2006
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Paul McFadyen, Co-Director, IPBartenders
Paul comes from a drinks-media background beginning a decade ago, on the The Publican Newspaper and as Publisher of Flavour Magazine, a monthly cocktail bar trade magazine he launched in 2000. Paul joined IPBartenders (when Flavour was sold to CMPi, and merged with Theme) as Commercial Director in 2003. Since then he has managed all of IPBartenders top clients including; Diageo, Bacardi Brown-Forman, Mitchells & Butler and Coca-Cola
Paul and Ben took 100% ownership of IPBartenders in August 2006 and act as Co Directors. This year IPBartender and Ian Burrell launched the UK Rum Fest 2007 – a partnership that is wholly owned by IPB and Ian.
In demand for his media and drinks knowledge, Paul also works as a Publishing Consultant for CLASS Magazine.
Click here to download Paul-Harpers.pdf
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Associate Members of IPBartenders
Joel Constantino
Joel works with IPBartenders as Brand Ambassador for Akvinta Vodka whom we represent in the UK for Provenance Marketing. The full CV for Joel taking in his appearances at Milk & Honey and Hawksmoor is on it's way soon.
Glen Hooper
Glen Hooper is one of the industry's most recognisable faces due to his exhaustive work over many years at the capitals best bars and at nearly every high profile party and event. Glen runs his own events consultancy but consitently works for IPBartenders several days a month and can be contacted for events and training work through us. His full CV will also be following soon.
Richard Woods, Brand Ambassador for Floridita
Rich Woods is a good friend of IPBartenders, and rum expert, who is working closely on the training and marketing project for rum companies we're launching in 2008. A very highly polished bartender and presenter, Rich will be working extensively with us on a number of rum related projects including RumFest
The IPBartenders team and some of our good friends....
Glen, Nick, Rich, Jaye Funkin, Dre E8, Ben, Jim Santa Teresa, Paul, Gregor and Joel
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