Established in 1999, IPBartenders hit the industry as a groundbreaking concept in drinks training and cocktail consultancy. Created by bartenders for bartenders.
One of the world's most successful and innovative bartender training providers IPBartenders full time team boasts over 40 years of bartending experience and calls upon a world class network of cocktail talent to deliver truly outstanding events, training and competitions.
Individually Ben, Paul and Nick have forged superlative careers in the industry. Together they are focussed on raising standards of drinks preparation, developing confident and skilled bartending talent and delivering events that linger long in the memory.
IPBartenders is a completely independent company and works closely with, not only major drinks brands and retailers, but also niche brands and boutique bars, providing training, offering advice and raising standards around the world.
Proving their versatility year after year, IPBartenders have been instrumental in the success of the annual London RumFest, The Appleton Bartender Challenge, now in it's 2nd year and attracting serious bartending talent from around the UK and delivering Europe wide, cross category training on behalf of WIRSPA. Details of all these projects and more can be found to your left.
Regular contributors to the trade and wider media an opinionated IPBartenders voice can always be heard somewhere.
The Full-Time IPBartenders Team
Ben Reed Biog
Ben Reed is one of the industry's best-known mixologists thanks to his high profile as the BBC's Shaker Maker and his colourful career mixing cocktails for the capitals trendsetters and style leaders.
Ben began his bar career working with Sir Terence Conran to become head bartender for the prestigious downstairs bar at Mezzo. His career really broke during an enormously successful three-year stint as bar manager of London's premier private members club, the Met bar (where he won cocktail bartender of the year in 1997)
Ben also wrote a column Barfly for the Saturday Times magazine for two years and his first book Hollywood Cocktails featured in the Times and the Telegraph newspapers top ten purchases for Christmas 99. His own book Cool Cocktails published in 2000 sold out in both the UK and the US in just four months and has currently sold 500,000 copies worldwide. Three more books, The Cocktail Hour, The Martini, and The Margarita and other Tequila cocktails were released in 2002. In 2003 he wrote The Art of the Cocktail to great acclaim. 2005 saw the release of three more books; Sunshine Cocktails, Party cocktails and Hangover Cures and his latest book "The Bartender's Guide" has just been released by RPS.
Apart from the 13 episode series that Ben presented (Shaker Maker for the BBC), Ben has a regular on the Carlton Food Network and has made appearances on; This Morning, GMTV, The Gloria Hunniford Show, UK Style, UK Food and Granada Breeze.
These days Ben is the brand ambassador for Wray and Nephew/Appleton rums, the spokesperson for Funkin' Fruit Purees and a regular trainer for IPB's other bar and brand clients.
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Nick Wykes, Events and Training Manager
After tending and running bars around the world for over 15 years Nick brings an experienced eye and a polished professionalism to the IPBartenders team.
From the landmark bars of Oxford, Browns, Savannah, Maxwells and Mertons via the Channel Islands and an award winning brasserie group to bespoke bars everywhere from Miami, Shanghai, Rome, Cannes and Barcelona Nick has been in constant demand wherever he lays his tins.
After rejoining the Maxwell's group in 2003 as head bartender and overhauling the bar training programmes, menu's and internal protocols Nick joined IPBartenders in 2004 as bartender trainer and events manager. Now organising global cocktail events and parties and delivering professional training and running cocktail classes Nick can also be found propounding his wisdom within the pages of Imbibe Magazine.
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Paul McFadyen, Co-Director, IPBartenders
Paul comes from a drinks-media background beginning a decade ago, on the The Publican Newspaper and as Publisher of Flavour Magazine, a monthly cocktail bar trade magazine he launched in 2000. Paul joined IPBartenders as Commercial Director in 2003. Since then he has developed training and bartending projects with all of IPBartenders top clients including Diageo, Bacardi Brown-Forman, Mitchells & Butler and Coca-Cola.
Paul and Ben took 100% ownership of IPBartenders in August 2006 and act as Co Directors. In 2007, IPBartenders and Ian Burrell launched the UK Rum Fest, now entering it's third hugely successful year, a partnership that is wholly owned by IPB and Ian.
In demand for his media and drinks knowledge, Paul is acknowledged as a leading rum expert and presenter, delivering training and seminars for the West Indies Rum and Spirit Producers Association in UK, Spain and Italy, as well as various shows and events from Miami to Moscow.
Emma Davis, PR & Brand Building Expert
Emma brings 17 years of experience in the sales and marketing of wines and spirits including most recently 7 years launching and building the highly accoladed Martin Miller’s Gin both in the UK and globally.
Emma is an expert in distribution and marketing in the UK, US and other global markets.
She has also worked on many famous wine brands including Torres, Guigal, Jean Luc Columbo as well as Janneau armagnac, Chartreuse and other spirits.
Emma started her career in the in-house PR at Berry Bros and Rudd and will also be heading up with IPB, IP PR as collectively they are media savvy and have extensive contacts within the UK and globally.
Chairman of LUPEC UK (www.lupec.org), this is the first international chapter of LUPEC outside of the US. LUPEC UK will be a mentoring and advisory body for women in the industry.
Emma also has her own blog www.yogagimlets.blogspot.com
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Associate Members of IPBartenders
Glen Hooper
One of the industry's most recognisable faces due to his exhaustive work for some of the capital's best and most iconic bars Glen can be found at nearly every high profile party or event. A renowned bartender and event coordinator in his own right the native of Perth, Australia is IPB's go to guy when it comes to putting together truly original cocktail bars the world over.
Richard Woods, Brand Ambassador for Floridita
The hardest working man in the bar business, Rich is a good friend of IPB and can often be found surveying his kingdom at Floridita in Soho. A peerless rum expert and presenter Rich is a key part of the IPB team and works extensively with us on a number of rum related projects including RumFest, the Appleton bartender challenge and the WIRSPA project.
Rich Hunt, IPBartenders & Appleton Bartender of the Year
Let's start with the accolades IPB bartender of the year, Theme bartender of the year, Class bartender of the year finalist, Cazadores cocktail champion, Woodford reserve cocktail challenge winner, Mr Miyagi's Mixological Mayhem champion, inaugural Rematch Beyatch champion and finalist in too many more to mention. Richard is a jewel in the IPB crown of truly exceptional bartending talent.
Until recently head bartender of London's most celebrated royal nightspot and award winning tiki-bar Mahiki, Rich's path to the top has taken him from Oxford through St Tropez to London. Stints at Match W1, the clubhouse in Chamonix and the Player all contributed in turning Rich into one of London's most celebrated bartenders. Now working closely with IPB delivering his own unique perspective on cocktail bartending and currently taking the Moscow bar scene by storm. More, much more, to follow.
The IPBartenders team and some of our good friends....
Glen Hooper, Nick, Rich Woods, The lovely Jaye from Funkin Purees, Dre from Elements 8 Rum, Ben, Jim Wrigley of Santa Teresa fame, Paul, The one, the only and the sorely missed Gregor DeGruyther and Joel Constantino
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